Just four days after the release of Instagram’s Vine-esque video feature, Vine is beginning to slip in the App Store.
Whilst Instagram’s decision to include 15 second video recording in its service was clearly a direct copy of Vine’s service, this doesn’t seem to have put off App Store users. Over the weekend, Vine dropped from No.2 in the U.S. free downloads chart to No.7. Putting it outside the top 5 for the first time since March 27.
Similarly, it dropped from 3rd to 10th in the Mexican app store, and in the UK, it dropped from 5th to 12th. Vine made the top ten iPhone downloads in 11 countries on Sunday, a staggering drop from the 34 where it placed last Thursday.
The news first highlights the fact that video sharing of this kind is really popular right now. However, with Vine’s slipping popularity, it appears that Instagram’s 15 second format, combined with Instagram’s already popular photo service seems to be a much preferred option.
Of course, this may simply be a natural fluctuation in Vine’s life cycle, however such a consistent drop in popularity across so many App Store markets is certainly a worrying sign. It may very well be the case that Vine needs to step up its game in order to compete with Instagram, which proving to be very popular in its initial video capture offerings.
Have any of you tried Instagram’s video feature? Do you think it’s better or worse than Vine’s original service? Leave your comments below!