ADR Studio came up with a physical concept named Socialmatic a little while back. Essentially, it’s a camera that looks like the Instagram logo and has an inbuilt printer to instantly print your filter-covered images.
Although there are online services that offer printed photos, stickers and magnets for Instagram, this option is certainly enticing.
The company behind the concept has just announced a deal with Polaroid to make the camera a reality. The Polaroid Socialmatic camera will be available in the first quarter of 2014.
“We are so proud to work together with C & A and Polaroid, giants of digital photography.” – said Mr. Antonio De Rosa, CEO of Socialmatic. “It ‘s been a long and difficult negotiation but we were strongly motivated to reach an agreement to create a small revolution in digital photography. This mix of Hardware and Software, together with our brand new photo social network will fill the gap between virtuality and reality.”
There aren’t many details on specification right now, but they will be released as the product gets developed further. Although this is almost certainly an interesting gimmick and collection piece, I’m pretty stoked and would love to get my hands on one.
