Apple Handed False Advertising Lawsuit Over Siri

Apple hasn’t had a great couple of weeks, there’s been some fairly negative press surrounding Apple’s dealings with manufacturers and their working conditions, there’s been anger over the new iPad’s marketing, and, to top it all off, a woman sued Apple for $1 million after walking into the glass frontage of her local Apple store.

Apple is now finding itself challenged by another false advertising lawsuit, this time over useless gimmick popular assistant Siri.

This is the second such complaint this month. It’s been filed in the US District Court of Los Angeles, and comes from a California resident named David Jones (who I suspect may have a Welsh heritage). His representative David Bower issued a copy of the complaint to The Register and it reads:

“Through its nationwide multimedia marketing campaign, Apple disseminates false and deceptive representations regarding the functionality of the Siri Feature, defendant’s misrepresentations regarding the Siri Feature are misleading, false, reasonably likely to deceive and have deceived Plaintiff and members of the putative Class,”

The complaint also argues that Siri is, well, pants. Unlike the amazing advert we’ve all seen, Siri, when asked for directions to a particular destination, simply wouldn’t understand what was being asked, or provide the wrong answer about 10 minutes later, to name one example of its ineptitude.

Before you all jump on the fact that Siri is in its Beta stage of development, the complaint also… uhm… complains about the fact that this vital piece of information is only available through an obscure series of links and footnotes.

Even the mighty Steve Wozniak has alluded to Siri’s misdemeanour’s, in a statement to The Daily Beast he mentioned how he could once ask Siri what all the prime numbers greater than 87 were, and it would tell him. Now it just gives him restaurants, or prime real estate.

What do you guys think? Is Siri all it’s cracked up to be? Or did Apple lead us down the garden path? Leave a comment

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