Tag Archives: Phil Schiller

Apple SVP Phil Schiller talks 10 year iPhone anniversary

Steven Levy of the Backchannel Blog posted an interview with Apple SVP Phil Schiller, just in time for Apple’s iPhone anniversary. The interview consists of questions regarding the success of the iPhone along with some doubts leading up to launch. Phil Schiller began by responding to a question regarding voice-only assistants. He says that nothing can…

Schiller: Apple is working with Consumer Reports to understand their ‘do not recommend rating’ on latest MacBook Pro

Earlier this week Consumer Reports said that they ‘do not recommend’ the latest MacBook Pro. This is the first notebook the firm couldn’t recommend due to inconsistent battery life during their test. Now, Apple marketing head Phil Schiller says that the company is working with Consumer Reports to “understand” the tests. Working with CR to understand…

Phil Schiller: Apple has tested MacBooks with touch screen but doesn’t work for iMacs, Touch Bar is the compromise

Apple has been criticized over the years for not adding touch screens to their Mac line. Late last month, the company launched new MacBook Pros that have an OLED Touch Bar that sort-of adds a touch interface to the Mac by way of replacing the existing function row. Apple exec Phil Schiller explains Apple’s reasoning behind not doing a touch screen Mac…

In a new interview, Phil Schiller discusses the new MacBook Pro

In a new interview with the Independent, Apple marketing exec Phil Schiller discusses the new MacBook Pro. According to Schiller, “many things” have impressed people and “some” have caused controversy, referring to the ongoing war about Apple’s choice to go strictly USB-C on a pro machine. Regardless, Schiller says the new MacBook Pros have set a new…

Apple execs talk pricing, Touch Bar, and more in new interview

Following the unveiling of the new MacBook Pros to the public, Apple execs Phil Schiller, Craig Federighi, and Jony Ive sat down with CNET for an in-depth interview discussing the company’s new MacBook Pros. Jony Ive starts off by explaining the idea of the Touch Bar, noting that it creates a “very interesting direction” for the laptop, and presumably…

Apple execs defending the removal of headphone jack

Yesterday, Apple made it official that they were dropping the 3.5mm headphone jack as of the iPhone 7. In a new interview with BuzzFeed News, Apple’s Phil Schiller, Greg Joswiak, Dan Riccio, and Tim Cook sat down and talked about the decision. What it boils down to is Apple felt like the jack was old, took up too much space, and it needed to go to…

New App Store subscriptions and ads coming this fall

Apple’s WWDC isn’t scheduled for Monday, however, Apple exec Phil Schiller is spilling the beans for App Store changes that’ll be coming later this year. In an interview with The Verge, Schiller mentions a controversial update coming to the App Store, ads in search results. Apple is also going to start showing search ads for apps in its iOS App Store…