By now, you’re probably familiar with Apple’s “Why you’ll love iPhone” campaign. Well, it seems like the company is happy with the results of the marketing campaign because it just launched something very similar for the iPad. According to the page, “People love using iPad. We know because they’ve said so. In a study by J.D. Power and Associates,…
When new competitor devices launch, we’re not used to seeing any signs of worry from our favorite fruit company. But, up until the Galaxy S3 launch last year, it was obvious that no one was really anywhere near close to challenging the iPhone in the smartphone market. However, Cupertino’s bosses have clearly been keeping an eye over their shoulder at…
It’s official, Samsung doesn’t only sell more phones than Apple, it also spends more cash on advertising its mobile phones. When TV, print, billboard and internet ad costs are added up, Samsung spent $401 million in 2012 (in the US). That’s more than five times its budget from the year previous. There’s no wonder that its Galaxy Note 2 and S3 are…
Last year, Tim Cook said that India was not very high priority for Apple. However, now it seems that Apple is beginning to push the iPhone more “aggressively” in the area, as per a report from Reuters. According to the report, Apple has been implementing a new strategy in India in attempts to get its device, mostly the iPhone, into hard to reach…
Apple has started airing two new television ads focused on the iPad mini, the second and third such spots released for their newest device. Apple previously released “Piano,” which was first shown off to the world at the iPad mini launch event. The first ad, “Books,” focuses as the iPad as an e-reader and shows both the mini and full-size iPad…
Phil Schiller, Apple’s Senior VP of Worldwide Marketing, will be questioned by Samsung in a post-trial deposition. It was revealed today that Samsung will be allowed a 3-hour period to query Schiller on matters associated with Apple’s requests to ban some of Samsung’s products (which were found by a jury to be in violation of Apple’s…
The iPhone 5 has topped 2 million pre-orders in its opening 24 hours. We all expected it, regardless of how “blown away” Apple claims to be. But now they’ve run out, so if you want one, you’re going to have to wait, probably 2 weeks or more. For most, no part of that statement will appear out of the ordinary, why should it? It happens every year right?…
The Moscow News has reported that Apple is planning to sell its products in Russia directly, beginning in 2013. The Apple brand has been around in Russia for a while, and the company’s products have been available there since 1996. However, all these sales have taken place through third party retailers. Originally, Apple’s products were distributed by…
Apple hasn’t had a great couple of weeks, there’s been some fairly negative press surrounding Apple’s dealings with manufacturers and their working conditions, there’s been anger over the new iPad’s marketing, and, to top it all off, a woman sued Apple for $1 million after walking into the glass frontage of her local Apple store. Apple is now finding…
There is growing concern that branding the new iPad as 4G-compatible is causing confusion amongst customers. Many European carriers have gone so far as to label Apple’s advertising as “misleading”. The problem stems from the fact that internationally, all new iPad models are being described as “Wi-Fi + 4G” (except the Wi-Fi only versions…
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