Tag Archives: Designed by Apple in California

Apple publishes ‘Designed by Apple in California’ video featuring Jony Ive, shows glimpse into design studio

A new video has been published with the same title of a book they’ve published, Designed by Apple in California. The video is narrated by Jony Ive which talks about Apple’s motivation behind the book. Apple’s design chief also notes that designers live in the future and that it’s not often that they look back and appreciate their past work. He says…

Apple announces $199/$299 book that looks at 20 years of Apple product design, dedicated to Steve Jobs

Today Apple ahas announced a new hardbound book, available for $199 or $299 online at Apple.com and at Apple retail stores tomorrow. The book takes a look at a 20-year history of Apple design from the original iMac in 1998 to the most recent Apple Pencil in 2015. The book features 450 photographs of Apple products, both new and old, and includes the…