Tag Archives: Apple

Apple publishes 4 new Apple Watch advertisements

Apple has published 4 new advertisements to YouTube today, continuing to promote their first product in the wearables market, Apple Watch. The ads focus on the contexts of fitness, raising children, and travel. The first, titled “Goals,” focuses on how Apple Watch can be used for fitness. The advertisement shows both Apple’s Activity app and…

Former iAd executive leaves Apple to collect data elsewhere

Former iAd leader Winston Crawford has left Apple to join Drawbridge, where he will serve as the company’s Chief Operating Officer. Drawbridge is an anonymous cross-device identity company that aims to identify individuals by determining what devices belong to a single person. The company claims to have 97.3% “verified accuracy” with their…

Report: Apple, TV networks in talks over cable-killer TV app

The New York Post has reported that Apple is negotiating with major TV networks to bring broadcast stations to their as-of-yet unannounced TV service. While in talks with ABC, NBC, CBS, and Fox, Apple has apparently stated that they want to provide local TV feeds on their service. However, each of the networks don’t control the individual affiliate…

Samsung and TSMC working on higher efficiency mobile processors

Business Korea reports that Samsung and Taiwan Semiconductor Manufacturing Company (TSMC) are racing to perfect a 10-nanometer process for ARM processors. The first to get things right is expected to win a contract with Apple to manufacture future processors. TSMC skipped any 14-nanometer efforts, for which Samsung came out ahead. This time around,…

Apple publishes new “If it’s not an iPhone” ads

According to Apple, “If it’s not an iPhone… It’s not an iPhone.” As the first two advertisements in what seems to be a new ad campaign, Apple has chosen to focus on what sets iPhones apart from the competition. The first advertisement focuses on the benefits of Apple’s hardware/software integration, in plain very plain language. Apple explains that…

Specially packaged third-party accessories arrive at Apple Stores

Third-party accessories with packaging co-designed by Apple have started trickling into Apple Stores, with a sighting in Japan. As reported on June 7, Apple has been working with several third-party manufacturers to conform their product packaging with Apple’s own style. When it was reported that Jony Ive would be moving to his new Chief Design…

iOS 8.4 sees rapid adoption following Apple Music release

According to analytics company mixpanel, over 41% of iOS users are running the latest public build, iOS 8.4, as of July 8. This comes on the 9th day of iOS 8.4′s availability. iOS 8.3 is still in a strong second place at over 32% of users, but its number have declined significantly since its ~71% rating on June 29, right before the release of iOS…

Apple Pay adds 23 more banks and credit unions

Apple is continuing their efforts to add as many banks and credit unions to their mobile payment service, Apple Pay. The list of supported financial institutions is growing quite long at this point, but that isn’t to say it will stop growing any time soon. The following banks and credit unions are newly added to Apple Pay: American Chartered…