Apparently a few folks didn’t like how T-Mobile was advertising its new UNcarrier plans, as now the courts have given an order to which T-Mobile agreed that it will change the wording of some of its advertising regarding the new mobile plans. Bob Ferguson, the Attorney General of Washington State got involved, and that is what caused the court order. After…
It has today emerged that Samsung last year spent an astronomical amount of money on advertising compared to Apple in 2012. Figures, compibled by Horace Dediu of Asymco show that Samsungs advertising campaigns received 400% more expenditure than Apple’s did, a whole lot more than the 300% that was originally estimated. The figures are a real testament…
For all app developers out there, take note: Apple will stop accepting apps that use UDIDs after May 1st. Apple is looking to transition all apps over to its own system of Advertising Identifier. Apple introduced this new system along with iOS 6 last summer, and hopes to transition all apps over to Advertising Identifier in the future. Along with the…
Apple is continuing with its latest advertising push and its new campaign of highlighting key words that describe its product. Today, the company behind the iPhone released two new commercials that highlight its signature smartphone. Both advertisements continue the trend of using key words to describe the iPhone, and this time the key words are…
T-Mobile has launched a new advertising campaign, in which it attempts, rather successfully, to riposte some of AT&T’s recent adverts attacking the Tmo network. Leaked to our sister site Tmo News, proof prints of this new campaign have already been sent to T-Mobile for final approval, with suggestions that they may appear in newspapers as soon as…
Some of you bigger Apple fans may have heard of Guy Kawasaki. He is one of the minds behind the marketing of the Macintosh computer in 1984. Well, for those of you who are big supporters of loyalty, you may not be happy to hear that Kawasaki has accepted a job with Motorola, which is now owned by Google. Kawasaki will apparently be an advisor for the…
Today, Ken Segall, a man who worked alongside Steve Jobs for over a decade, and the guy who put the “i” in iMac shared some thoughts on his blog suggesting that Apple’s advertising is losing momentum to Samsung. While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to…
Apple has been fighting Amazon in court after it filed for false advertising with its “App Store” trademark back in 2011, but news has surfaced today stating that the court has “dismissed” Apple’s claim in favor of Amazon in this part of the lawsuit. This follows information received back in September that Amazon had asked the court to do just that,…
Unless you’ve been hiding under a rock these past few days, I’m sure you’re well aware of the scandal surrounding Instagram, Facebook, and the recents changes, and then reversal of changes made to Instagram’s terms and conditions. On December 17, Instagram’s T & Cs were altered in 2 key areas, essentially giving Instagram the ‘perpetual’ rights to sell…
Say what you will about Apple, but you can’t deny that the company has a talent for aesthetics. Its products look great, its retail stores are expertly designed to highlight those products, and even something as simple as a print ad manages to speak volumes. A new iPad mini ad appearing in the newest issue of Time Magazine couldn’t be more simple,…
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