Tag Archives: advertising

Apple debuts new, poetic iPad Air ad: ‘What will your verse be?’

Apple has just debuted a new iPad Air commercial centered around poetry and other valuable human pursuits. The 90-second ad shows off the iPad Air’s capabilities in a number of environments as the voice over reads a quote from the film Dead Poets Society: We don’t read and write poetry because it’s cute. We read and write poetry because we are…

Apple doesn’t want developers advertising with the gold iPhone 5s

Apple has always had some fairly strict marketing rules when it comes to using images of Apple’s mobile devices such as the iPhone, iPad, and iPod touch. Well, it recently got a little less strict when it finally opened up white glass devices to the marketing world, however there are still a few notable absences from the official Apple App Store Marketing…

T-Mobile ordered by court to change “deceptive” advertising

Apparently a few folks didn’t like how T-Mobile was advertising its new UNcarrier plans, as now the courts have given an order to which T-Mobile agreed that it will change the wording of some of its advertising regarding the new mobile plans. Bob Ferguson, the Attorney General of Washington State got involved, and that is what caused the court order. After…

Samsung massively outspends Apple when it comes to advertising

It has today emerged that Samsung last year spent an astronomical amount of money on advertising compared to Apple in 2012. Figures, compibled by Horace Dediu of Asymco show that Samsungs advertising campaigns received 400% more expenditure than Apple’s did, a whole lot more than the 300% that was originally estimated. The figures are a real testament…

New iPhone commercials air

Apple is continuing with its latest advertising push and its new campaign of highlighting key words that describe its product. Today, the company behind the iPhone released two new commercials that highlight its signature smartphone. Both advertisements continue the trend of using key words to describe the iPhone, and this time the key words are…

T-Mobile leaks scathing AT&T ad campaign

T-Mobile has launched a new advertising campaign, in which it attempts, rather successfully, to riposte some of AT&T’s recent adverts attacking the Tmo network. Leaked to our sister site Tmo News, proof prints of this new campaign have already been sent to T-Mobile for final approval, with suggestions that they may appear in newspapers as soon as…

Former Apple marketer Guy Kawasaki makes move to Motorola

Some of you bigger Apple fans may have heard of Guy Kawasaki. He is one of the minds behind the marketing of the Macintosh computer in 1984. Well, for those of you who are big supporters of loyalty, you may not be happy to hear that Kawasaki has accepted a job with Motorola, which is now owned by Google. Kawasaki will apparently be an advisor for the…

Apple advertising losing momentum to Samsung says Ken Segall

Today, Ken Segall, a man who worked alongside Steve Jobs for over a decade, and the guy who put the “i” in iMac shared some thoughts on his blog suggesting that Apple’s advertising is losing momentum to Samsung. While you can still argue that Macs and i-devices have a ton of appeal, you can’t argue that Apple is still untouchable when it comes to…