Tag Archives: Ad

“Lack of data” is one reason Ad execs are frustrated with Apple’s iAd

Everyone remember’s iAd, right? Well, iAd, Apple’s advertising platform for iOS – and now iTunes Radio – hasn’t been doing too well. Apparently marketers and advertisers aren’t very happy with Apple’s position on sharing data with advertisers. Apple isn’t the only one, however, with Amazon also being thrown into the mix. AdAge reports that Apple and…

Apple releases new ‘On the runway with iPhone 5s’ video, includes footage from Burberry fashion show

It seems as if Apple is working on a whole new marketing scheme. You may remember a couple days ago, we posted that Apple’s latest ad commemorating the 30th anniversary of the Macintosh computer had been filmed using only the iPhone as the video source. Well, Apple is continuing the trend of showing us just what the iPhone’s camera is capable of…

Behind the scenes video of Apple’s ’1.24.12′ ad released

Earlier today, we reported on a new Apple ad, titled ’1.24.14′ which was a celebration of 30 years of Macintosh computers, and the most impressive part about the ad was the fact that it was shot completely on the iPhone. While the end of the video notes that other equipment was used, it was referring likely to the professional lighting and other equipment…

Apple debuts new, poetic iPad Air ad: ‘What will your verse be?’

Apple has just debuted a new iPad Air commercial centered around poetry and other valuable human pursuits. The 90-second ad shows off the iPad Air’s capabilities in a number of environments as the voice over reads a quote from the film Dead Poets Society: We don’t read and write poetry because it’s cute. We read and write poetry because we are…

Apple’s website updated, highlights holiday ad

Yesterday, Apple released its brand new ‘Holiday’ ad, in which it shows how Apple devices, and iPhones specifically, bring families together. Today, the company has put even more emphasis on this message by updating its home page of its website to feature the ad. As you can see from the ad, which is embedded below, Apple was very smart and used…

Apple shows off gold iPhone 5s in first TV ad, “Metal Mastered”

Following the rolling out of its first print ads for the new iPhone 5s, Apple has debuted its first TV ad for the flagship device. http://www.youtube.com/watch?v=xYsSiaBZmRk Dubbed “Metal Mastered”, the spot only features the gold iPhone 5s which appears and forms from liquid gold. As well as promoting the gold color option, the ad also prominently…

“Designed Together” ad shows iPhone 5c and iOS 7 together

A new advertisement has been launched by Apple to coincide with the launch of its newest mobile operating system, iOS 7. The new ad features the iPhone 5c and various parts of iOS 7, such as some of the icons and the new Control Center feature. Before watching this, I honestly did not like the iPhone 5c color choices at all (they weren’t bad, just didn’t…