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Apple Watch Series 2 Hermès video ad shared ahead release

Earlier, 9to5Mac spotted a very colorful 30-second video clip. The overall theme of the ad are the hands of a model, as they pick out fruit, spool yarn, contort into shadow puppets, hold birds, and even just doing nothing except to show the paint. And as it turns out, the ad is really for the Apple Watch Series 2 Hermès model. initially, the ad was set to…

Apple seeds tvOS 10.0.1 beta 1 to developers

Alongside various other betas, today Apple seeds its first tvOS 10.0.1 beta to developers. We’re not sure what’s new in tvOS 10.0.1 but we’ll keep the post updated if any notable changes are found. It’s highly not recommended to run this beta as it may cause problems with your Apple TV down the road. However, to proceed: head to Apple’s Developer…

Apple seeds its first macOS 10.12.1 beta to developers

Today Apple has seeded its first beta of macOS 10.12.1 to developers. Just like all of the other betas coming out today, we’re unsure what’s new in the beta but we’ll keep you updated if we find more information The update is currently available for only developers.  It’s not recommended to install this beta unless you’re an actual developer as…

Apple seeds its first watchOS 3.1 beta to developers

Alongside various other betas, Apple is chugging along now releasing watchOS 3.1 beta 1 to developers. We’re unsure at the moment what’s new in the beta but we’ll update this post with new information when available. If you’re a developer and want to get it yourself, you can get it from the Developer Portal. If you’re already on the beta, go ahead…

Apple seeds first iOS 10.1 beta to developers

A little over a week since iOS 10 was released to the public, Apple is now seeding its first major update to iOS 10, iOS 10.1, to developers. iOS 10.1 beta 1 is now available for download via Apple’s Developer Center. The beta is currently strictly available to developers and we’re not sure if a public beta will be available. It is highly…

Apple reportedly looking to acquire supercar manufacturer McLaren

The Financial Times reports that Apple is looking to acquire McLaren, known for its supercars, to help aid in its own long-rumored Apple Car. Apparently, Apple has been considering the acquisition for a few months now. Apple may be interested in McLaren’s expertise and talent regarding car materials and “on board computer systems.” The report says an…

Apple Watch continues to be number one smartwatch despite sales slump

The Apple Watch continues to be the number one smartwatch in the world, even while the growth has begun to slow, reports Kantar via 9to5Mac. The data is based off of sales numbers from July so it pre-dates the launch of Apple Watch Series 2. Apple continues to dominate this segment with a 33.5% share, although that lead shrank slightly in the last three…

Report shows Apple Music helping reshape music industry

The music industry has continuously been evolving for quite some time now. In particular, not everyone has accustomed to the idea of streaming music. There are still a number of artists who have refuse to join the bandwagon of music streaming but opt for releasing their music through albums. A recent update from the Recording Industry Association of…

Apple releases macOS 10.12 Sierra to the public

Just a week after Apple has released iOS 10, tvOS 10, and watchOS 3 to the public, the company has now released macOS 10.12 Sierra to the public. The major update includes Auto Unlock via Apple Watch, Apple Pay on the web, and Siri has finally made its way to the Mac. The update can be downloaded via the Mac App Store or via the Apple > App Store…