iPhone 7 Plus took 40% of overall iPhone 7 sales, suggests Apple will continue feature differentiating the models


The decision to place the dual-lens camera on the iPhone 7 Plus only may have been due to space constraints, but the iPhone maker is also improving its bottom line by doing so.

Cowen & Co sales estimates cited by the WSJ suggests that the iPhone 7 Plus had a whopping 40% of all iPhone 7 sales. For comparison, the firm says that only 17% of iPhone 6 buyers opted for the larger model.

For Apple, this means higher profit margins as the larger model is more expensive than the 4.7-inch counterpart.

UBS data suggests that Apple sees as much as a 2% increase in revenue, a welcome boost in a time where iPhone sales seem to be peaking.

If accurate, Apple could continue on the trend of differentiating the two models based on hardware features. For example, with the iPhone 6 and 6s, Apple kept optical image stabilization (OIS) to the larger model, until the company finally decided to bring the feature in the iPhone 7. However, Apple introduced the dual-camera system with the iPhone 7 Plus, thus creating more differentiators between the two sizes.

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  • DisqusNatin

    IMO they should just differentiate the model based on screen size and keep everything the same. I have an iPhone 7 but wanted the dual camera of the 7 Plus but it’s just too big for me.

    Got the 6s Plus last year for the OIS but never really liked the phone size. Wished all year last year that I still have my 6.

  • Rodrigo Freijanes

    I only switched from Android to iPhone because of phablet model. I got 6 Plus, 6S Plus and soon, 7 Plus.
    I never thinking about get the regular one.