January 1 set new App Store sales record in a day, $20 billion earned by developers in 2016


Today Apple has announced that the App Store has hit a new sales record within a day, topping in at $240M on January 1, 2017. In December, the App Store a total of $3 billion in purchases were made.

In total, developers made over $20 billion in App Store revenue in 2016, up 40% from last year.

Apple’s press release says that New Years Day was the highest revenue day for the App Store, topping off at $240 million in revenue from apps and in-app purchases. This is likely due to games like Super Mario Run, Pokémon Go, and various other titles.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with January 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created — which together with our products — help to truly enrich people’s lives.”

Apple recently announced a 85/15 split for subscriptions that surpass one year. This means that apps like HBO and Netflix are able to gain more revenue from customers who are subscribed via the App Store for more than a year.

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