TechCrunch has shared a posting from Apple Web where Tim Cook talks about Apple’s stance on the Mac. Earlier this year, the company refreshed its MacBook and MacBook Pro lineup, while other Mac computers have been left untouched. This has concerned some customers.
In the posting, a question was asked regarding whether or not the desktop Mac is strategic for Apple. Cook responds by saying that the company still has an interest in that market.
He argues the benefits desktop computers have over notebooks, such as larger screens, more memory and storage, and better I/O. Cook says, “The current generation iMac is the best desktop we have ever made and its beautiful Retina 5K display is the best desktop display in the world,” Cook writes.
What’s even more interesting is that Cook is addressing possible misinformation from the media.
Some folks in the media have raised the question about whether we’re committed to desktops. If there’s any doubt about that with our teams, let me be very clear: we have great desktops in our roadmap. Nobody should worry about that.
He also says that Apple has this “change the world” attitude that he believes set the company apart from other companies.
I think it’s that “change the world” attitude and boldness that’s deeply embedded in our culture, that “good isn’t good enough.” All of this is the fuel for everything else that we do.
More specifically, Cook talks about its integration with software, hardware, and services. He says, “That’s our secret sauce.”
And of course, in typical Apple fashion, Cook talks about the future of its products without going into detail.
We’ve got a ton of things on our roadmap that I can’t talk about, but that I’m incredibly excited about, that are the result of pulling that string and not being bound by the box that so many people in life get bound by.