If an investor note by Morgan Stanley analyst, Katy Huberty is anything to go by, Apple had an incredible quarter at the end of last year. Huberty predicts that overall shipments could have reached as high as 69 million units in the final three-month period of 2014.
This figure is up from the previous forecasts of 62 million and 67 million. And a figure – I’m sure – will daunt many of Apple’s competitors. Other analysts have given predictions as high as 70 million, showing that many are singing from the same hymn sheet: Apple had a record quarter.
Our favorite tech company’s previous record was 51 million units sold in the final quarter of 2013. And it’s almost certain that Apple has beaten that record. It was only this month that supply of the latest iPhone models finally caught up with demand in States. Before then, customers had to wait up to 2 weeks for their ordered iPhone 6 or 6 Plus to arrive.
Q4 of 2014 (Q1 of 2015 for Apple) is of great importance to Tim Cook’s company for one key reason: It’s the first full quarter the iPhone 6/6 Plus has had on the market since it was released in the final weeks of the previous quarter. iPhone 6 and 6 Plus also went on sale in China during the 4th quarter. China being a vital growing market for Apple, where it intends to build five new stores by the time Chinese New Year comes around.
When Apple announced – 12 months ago – that it had sold 51 million iPhones during the holiday quarter of 2013, it was hard to imagine it could get any better. And yet, Cupertino looks set to surprise us again. The earnings call is set to go live on January 27th, so whatever the actual results, we only have to wait until next week to find out.