After several months of ongoing building work and highly informed speculation, Apple’s Princes St store in Edinburgh, Scotland has finally been officially confirmed.
This morning at 7am, Apple’s distinctive logo, set against a polka-dot background was unveiled on the exterior wall of the site, which remains under construction. Whilst the project has been severely masked by Apple, which has refused to comment on the rumors of a store, countless city planning leaks, and Apple’s recruitment drive for the store, which began in November, have long confirmed unofficially that Apple was indeed building a store on the site. Even press invited to inspect the hotel being built above the store were given no clues as to the activity down below.
The store stands at the heart of Edinburgh’s retail center, opposite the Balmoral Hotel and Princes St station. Just a few hundred yards down the street, Edinburgh’s magnificent castle looms over Princes St gardens. The architecture of the building itself provides a magnificent contrast to the clean, modern look of an Apple Store’s interior. This backdrop and the site’s architecture promise to make this one of Apple’s finest retail sites.
The stores opening date has only been described as “imminent” by Apple.