Remember the iPod? It still exists, and Apple would still very much like you to continue buying them. Today, the company quietly updated its iPod touch lineup to offer more features on the 16GB and bring the price point down to a more affordable level.
Previously, the 16GB iPod touch was only available in a black/silver coloring. Now you get the choice of gray, silver, pink, yellow blue and (PRODUCT) RED. What’s more, the lower capacity model has been brought in line with the higher storage models and now also offers a 5MP iSight camera, and will only set you back $199. That’s $30 down from its original camera-free price point. What’s more, the entire range has had a price drop.
Where the 64GB model would once have cost you a pricey $399, it’s down to $299 and the 32GB model is down to $249. So now we have 16GB, 32GB and 64GB models priced at $199, $249 and $299 respectively, all available with the same feature set, and all available in the same color options.
As of right now, the updated 16GB model is only available in the U.S. but will be rolling out across the world relatively soon. What this would suggest is that those of you hoping for a brand new lineup of iPod touches will likely not get your wish. But it does add to the recent moves by Apple. Earlier in the year, the MacBook Air got a price reduction, and the iMac recently became available at an even cheaper price point than before. All in all, it would suggest Apple is keen on reaching areas within the market it hasn’t reached yet.
Source: Apple Store