As Apple products go, it’s been a while since we’ve seen the Apple TV box get a hardware refresh. Although changes were made between 2nd and 3rd generation models in terms of performance, little else changed. Aesthetically, the two are almost indistinguishable. And rumors about the 4th gen model won’t go away.
A new report published by App Advice this morning predicts that the next Apple TV could be much smaller in size than the current model. This in itself would be impressive, given how many ports are placed on the rear side of the device. Even on the current model, the I/O selection virtually takes up the entire back of the unit. The author even mentions that it could take on a more Chromecast-style design, which I find incredibly hard to believe.
Secondly, and more importantly, is further speculation that Apple is wanting to start bringing bespoke apps and games to its “hobby”.
“Apple won’t be revealing an ‘iTV.” Nor will they be launching a device which offers a la carte TV programming, as was once believed. Instead, the next Apple TV focuses almost exclusively on being a gaming console.
To achieve this, we’ve heard from sources close to Apple that the company is putting the finishing touches on a new digital marketplace that looks very similar to the App Store. Initially, it will include much of the same content.”
There’s little certainty in the post. Words like “could”, “likely” and “possible” are littered throughout the article. And so it’s hard to say if any of it could be taken as guaranteed. Saying that, we’ve been hearing for months, from various publications, that Apple’s next Apple TV box is going to allow third party apps. The focus on games would certainly make sense too, and is something many of us have always seen as an evolutionary step in the Apple TV’s continued development.
As for launch time frame, the article states that this is to be Apple’s first new product of 2014 and is set to be released in a “matter of weeks.”
Via: App Advice