This nonsense belongs with some of the other books I’ve read about Apple. It fails to capture Apple, Steve, or anyone else in the company. Apple has over 85,000 employees that come to work each day to do their best work, to create the world’s best products, to put their mark in the universe and leave it better than they found it. This has been the heart of Apple from day one and will remain at the heart for decades to come. I am very confident about our future.
The book looks at Apple now and Apple with Jobs, claiming that Apple is on a decline from here on out. The author, former Wall Street Journal technology reporter Yukari Iwatani Kane, says that Jobs and Cook are “polar opposites,” and that Jobs was the star while Cook was the stage manager. It surely has been an interesting ride since Jobs left the company, but by no means do I personally believe that Apple isn’t in perfectly capable hands. Cook & co have been doing a decent job (aside from the 5c, maybe), and I’m excited for what is to come.
What do you think? Are you excited for what is coming from Apple? Or do you agree the best days are behind it? Let us know in the comments, or tweet me @TiP_Kyle.