According to a somewhat sketchy rumor that is making the round on the interwebs today, Apple is considering making an on-demand streaming service à la Spotify, but – here’s the kicker – it may also be considering an iTunes application for Android. Yes, you read that (and the title) correctly. From Billboard…
Apple has opened exploratory talks with senior label executives about the possibility of launching an on-demand streaming service that would rival Spotify and Beats Music, according to three people familiar with the talks. Apple is also thinking about adding an iTunes App for Android phones, the Google rival that has been growing faster than the iPhone, these sources said.
Some people are saying that this can be seen as something that isn’t very far fetched seeing as Apple had declining revenue earlier this year from iTunes, but personally I don’t see that as a reason for Apple to suddenly take iTunes to Android. Sure, Apple’s revenue went down slightly in the iTunes department, but to suddenly take one of your biggest draws to the iPhone (iTunes Store integration) and hand it over to the competitor? Not very Apple-like.
The streaming service, however, I can see as something that could come to fruition (albeit not for Android). According to the same report, Apple is currently in a “what if” stage regarding the streaming service:
They are feeling out some people at labels on thoughts about transitioning its customers from iTunes proper to a streaming service,” says one major label source. “So when you buy a song for $1.29, and you put it in your library, iTunes might send an e-mail pointing out that for a total of, say, $8 a month you can access that song plus all the music in the iTunes store. It’s all in the ‘what if stage.
This I could see Apple doing as an addition, possibly, to iTunes Radio. Currently iTunes radio is simply a Pandora like service, playing random (but related) songs without the ability to go back or choose a specific song to play. Going to a Spotify model could get more subscribers to iTunes Match, the “premium” model behind iTunes Radio.
What do you think? Do you see Apple going cross platform? What about a streaming service? Let us know in the comments, or tweet me @TiP_Kyle.