The Olympics are quickly approaching, and as many know, Samsung is a very big sponsor of the Games. Well, this year as a gift to the athletes competing, Samsung is said to be giving each a Galaxy Note 3, one of the current flagships for the company, with one condition: all Apple logos on iPhones must be covered during the opening ceremony. That’s right, Samsung is basically requiring that athletes cover their iPhone’s Apple logo due to Sammy being a sponsor of the games.
It is expected that athletes will all have their phones out to take pictures during the opening ceremonies, as smartphones are ever becoming people’s go to cameras for quick shots in a form that is easy to carry around. Well, Samsung understands that not every athlete is using one of its phones already, and has requested that those with iPhones cover the logo during the opening ceremonies. Apparently, there is a rule that states that Olympians are not allowed to endorse non-sponsers of the Olympics during the duration of the games, and Samsung is using this as a reasoning for the banning of Apple logos.
The news was broke by the Swiss team, as seen below:
The headline reads “iPhone forbidden at Olympics opening ceremony,” with the message under the picture saying that “If Beat Feuz had an iPhone and wanted to take photos of the Olympics opening ceremony, he’d have to cover the Apple logo.” Is this a ridiculous move? In some ways yes, in some ways no. Samsung is a huge sponsor of the Olympic Games, and it wants to promote its brand during the Games as best it can; that is the whole point of advertising and sponsorships, remember. However, requiring that Olympians choose Samsung or hide Apple simply because they are there to compete for their respective country is a little outrageous. When the athletes go to compete, they go to do just that, compete in their sport, not sponsor Samsung. I say if they have iPhones, let them show them.
What do you think? Do you think this is expected? Outrageous, or completely sane? Let us know in the comments, or tweet me @TiP_Kyle.