New Apple TV launch not imminent, despite rumors and $25 gift card promotion

step1-appletv-heroThere have been a number of rumors pointing towards the launch of new Apple TV hardware in the coming weeks. The fire was fuelled earlier today when news broke of Apple had begun a $25 gift card promotion incentivising purchases of the set-top box, leading some to believe that an Apple TV hardware refresh was imminent.

Now, well-connected journalist and blogger Jim Dalrymple of The Loop has poured cold water on the rumors of new hardware in his trademark fashion, simply stating “Nope.

Dalrymple’s post was a direct response to Los Angeles Times reporter Salvador Rodriguez’s assertion that the promotion “could signal a new Apple TV is on its way.”

Many reports have pointed towards a revamped Apple TV launching this spring. Dalrymple clarified to MacRumors that Apple is not on the verge of launching a revamped Apple TV next week, but does not necessarily refute reports suggesting a redesigned set-top box could come in later in the year, possibly ahead of Apple’s Worldwide Developers Conference.

The current generation Apple TV has been on the market for almost two years. A revamped version is expected this year with considerable hardware improvements as well as an updated operating system and potential support for games.

Earlier today, Apple CEO Tim Cook revealed that the company had sold over $1 billion in Apple TV units in 2013, twice that of fiscal 2012, and declared that it is now “difficult to call a hobby” as the company had previously.

Are you excited for new Apple TV hardware? When do you think we’ll see the device launch? Let us know in the comments or get in touch on Twitter: @TodaysiPhone or @adamoram.

Source: The Loop

Via: MacRumors

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