Mobile World Congress is one of the most prominent mobile phone and tablet conventions in the world. Every year the Global Mobile Awards are awarded during Mobile World Congress, and sometimes the awards are given out to companies who, strangely, are not even in attendance at the congress. This year, Apple, a company known for not attending MWC, was awarded the prize for ‘best mobile tablet’ with the iPad Air. According to the judge, “The iPad Air packs class-leading performance in an attractive and svelte frame, while its ecosystem has an undisputed advantage in the number of format-optimized apps.”
Below is the description of the award given to Apple.
Best Mobile Tablet
Apple iPad Air
Precision-engineered to weigh just one pound, iPad Air is 20 percent thinner and 28 percent lighter than the fourth generation iPad, and with a 43 percent narrower bezel the borders of iPad Air are dramatically thinner. iPad Air’s Retina display makes web pages, text, images and video look incredibly sharp and realistic, and the new power-efficient A7 chip allows the battery to be even smaller, helping reduce the overall volume by 24 percent from the previous generation while doubling its performance and maintaining its up to 10-hour battery life.
While Apple took home the award for best mobile tablet, the award for best phone went to HTC for its One device. While it is no surprise that Apple took home the award for best mobile tablet, it is strange that a company that doesn’t even attend MWC took home the prize.