If you’ve ever played Flappy Bird you know that the game is a very simple concept, yet can be the most frustrating game you’ve ever played in your life. You’ve also probably noticed that during nearly every game you play, there is an ad banner at the top of the screen. Of course, these ads are placed to help the developer since the game is a free download, but Dong Nguyen, the developer, recently stated in an interview that the ads are more than supporting the development of the game. In fact, on average, ads are raking in around $50,000 each day from the game available on both iOS and Android.
Now, I don’t know about anyone else, but I have accidentally clicked on the ads in the game more than once, and I’m sure millions of other users have too, which contributes to the massive ad revenue being earned by Nguyen. In the interview, Nguyen also notes that Flappy Bird has become incredibly popular because it is both easy to learn, but incredibly difficult at the same time. “People in the same classroom can play and compete easily because [Flappy Bird] is simple to learn, but you need skill to get a high score.”
Although I’m surprised by the amount, it doesn’t surprise me that Nguyen is making a hefty sum from the ads in the game. There are millions who suffer through games of Flappy Bird every day (myself included), and some are bound to click on the ads sometimes.
Use the comments section below to let me know what your high score in Flappy Bird is. Unfortunately I’m addicted to the game, and not very good, so my record is just 30. If you want to share your scores, send them to my Twitter at @TiP_Griffin.
Source: The Verge