Apple’s ’1.24.14′ film, shot entirely on iPhone

As part of its celebrations of the Mac’s 30th anniversary, Apple shot a special film. It runs at just under 90 seconds and looks at all the places Apple products are being adopted and used. Its mission when it first launched was to get computers in to the hands of more people. Three decades later, it’s achieving its aims, but with a new breed of devices.

Thirty years ago Macintosh promised to put technology in the hands of the people. To celebrate Mac’s birthday, this film was shot around the world in one day, entirely on iPhone. Here’s to the next thirty.

“1.24.14″ was shot entirely on iPhone, all in one day. Not bad for a smartphone camera.

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  • DrewPage

    This is a very cool commercial, which highlights just how good the iPhone 5s camera is.  Mine takes amazing stills and videos.  However, we have to remember that Apple had professional equipment backing up the iPhone, such as moving platforms and extra lighting.