Research from Piper Jaffray’s Gene Munster is today suggesting that iOS and Android are no longer separated by the quality of third party apps.
Research conducted across the top 200 apps on each platform appears to suggest that the experience offered by third party apps across the two platforms is now so similar that it can longer be considered a “point of differentiation”. As you can see from Munster’s research, the average ratings of each app across the two platforms is very similar in both the paid and free categories. Interestingly, iOS users who had paid for apps were much more likely to give a review in comparison to Android, however Android users were much more likely to review free apps than iOS users were. The average price paid is higher on Android than it is on iOS, with users paying on average $1.77 more for paid apps.
Of course, the apps in the respective iOS and Android top 200 are different, so when Munster compared the same apps in the top 200, the results were even harder to separate.
As you can see, the difference in average rating is almost too small to draw attention too, and difference in average price is even less significant.
The clearest conclusion to be drawn from this data is the fact that iOS and Android users are now receiving the same experience using third party apps on either platform. With that in mind, both iOS and Android will need to implement newer and more exciting ways to differentiate themselves from the other to stay competitive. According to Munster, Apple will launch a “game changing” payment platform in 2014, with the prospect of iBeacons and Passbook support being extended to credit cards also a possibility.
Have you used apps on both iOS and Android? How do you rate the experience? Was one significantly better or worse than the other? Or is it true that third party apps now offer the same experience on both platforms?
Via: Apple Insider