Over the weekend, it came to light that Apple had kicked off its new year by acquiring another company. This time, it was one-man photo development startup SnappyLabs, the makers of SnappyCam – a rapid-fire camera app.
Before the purchase, SnappyLabs was run in its entirety by John Papandriopoulos, an electrical engineering PhD from the University of Melbourne, who invented a way to make the iPhone’s camera take full-resolution photos at 20 to 30 frames per second – much faster than Apple’s native camera app. In short, this involved a reinvention of the JPG image format and was no mean feat.
The terms of the deal have not yet been disclosed, but Apple issued a statement to Re/code confirming the purchase:
Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans
Acquisition interest was also apparent from “most of the usual players” according to TechCrunch who first reported the acquisition.
It’s not hard to see that Apple has made a purchase here based almost purely on talent and innovation. Papandriopoulos’ breakthroughs in photography technology prove his ability and will be invaluable in improving Apple’s own camera apps.
SnappyCam is no longer available in the App Store and SnappyLabs’ website is currently unavailable.