Despite the very real threat that Canadian company Blackberry may soon go under, it was announced today that Blackberry’s BBM messaging service, released on iOS and Android already has 40 million registered users.
The official statement reads:
Messaging: Over 40 million newly registered iOS/Android users in the last 60 days; more than a dozen Android OEMs to preload BBM, including most recently LG; over 250,000 BBM Channels created by global user base since launch of BBM Channels on BlackBerry, including large brands such as Coke Indonesia and USA Today; BBM is the most secure mobile messaging service for use in regulated enterprises.
In just 60 days, 40 million registered users is a pretty phenomenal achievement, but is it enough to make Blackberry relevant again? Yesterday the top dog of alternative messaging WhatsApp announced that it had 400 million active users in tow. It’s highly likely that many of BBM’s 40 million registered users are no longer active, and so the stats become a little misleading. It’s interesting that BBM is being preloaded onto several Android OEMs, which could see BBM’s significance increase substantially. BBM is still particularly prominent in the world of enterprise, being used by USA Today among others, who take advantage of the security provided by its channels.
BBM remains an awesome messaging service, but does it have enough to become an iOS/Android success story? Could the resurgence of BBM be the turning point in Blackberry’s fortunes? Or is Blackberry to far travelled down the path of irrelevance to return?