Apple has today begun rolling out iBeacon technology in its US retail stores today.
The iBeacon will send retail shopping to new levels, using Bluetooth frequencies to locate your position throughout the store. They iBeacon will connect to your iOS device via Bluetooth, but only at the users consent. iBeacons can be used to push marketing material to potential customers outside of the store, enticing buyers into the shop. Once inside, iBeacons can push coupons, offers, and even plan information based on your current upgrade status.
Apple has been testing its iBeacon technology at its Fifth Avenue Store…
Once you’ve made your mind up about your purchase, iBeacons can be used in conjunction with your phone to carry out contactless payments with ease.
Bringing the iBeacon to Apple’s retail stores will make Apple’s retail experience exponentially more convenient and enjoyable. If this kind of technology becomes mainstream in retail, then we could very quickly see the face of retail change as more and more uses for iBeacon technology as time goes on.
What do you think of iBeacon technology? Do you think it’s a good idea? Or do you find the idea of being tracked and having material pushed to you intrusive and over-bearing?