Amazon continues the bash-Apple bandwagon in new Kindle ad

What is the one company that Microsoft, Nokia, Samsung, and now Amazon have all tried to take a stab at in each’s respective advertisements? That’s right, Apple. Amazon has joined the group yet again (it has used iPads before), this time making fun of the new iPad Air. Amazon also uses a narrator with a British accent, which some are claiming could be a direct shot at Jony Ive – Apple’s SVP of Design – specifically. While I can see that, I don’t think Amazon did all that great at playing off the “Ive” reference that, in reality, not many average consumers will catch.

Some of the things that are pointed out in the commercial include the lower weight of the Kindle Fire HDX and the “nearly 1 million more pixels” that its screen boasts. Overall, it’s just another advertisement, and will probably not cause much of a stir within the tablet market. Amazon’s Kindle series is one of the best selling “Android” tablets (in quotes because it is almost as far from Android as Android can get), but the iPads numbers still come out better and better with Black Friday sales indicating a great holiday season to come for Cupertino’s tablet.

You can check out the commercial above.

What do you think? Are you surprised Amazon took this route? Or did you expect it to compare to the iPad? Let us know in the comments, or tweet me @TiP_Kyle.

 

Via: 9to5Mac

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