Nokia commercial calls out iPad for not having keyboard

Nokia isn’t new to the idea of making commercials subliminally aimed at Apple products; do you remember the zombies from using flash at night? The new owner of Nokia’s handset division also isn’t new to making such commercials, so when you combine the two, it was almost as if we could have expected something like this coming.

This new commercial, which is meant to highlight the Lumia 2520, honestly just left me confused after watching it. I had to watch it again, just to make sure I was listening to it correctly.

At the end of the commercial that leaves a man questioning his choice of tablet because of the lack of a keyboard and “shorter” battery life, Nokia shows you how there is built in Microsoft Office, a quick charging battery, and a smart keyboard. What did Nokia not include in the commercial? Well, for obvious reasoning, it decided not to mention the 10 hour battery life, the lack of people who care about having a keyboard on an iPad, and the lack of people who have bought Windows 8 tablets in general.

While keyboard cases for the iPad do make it feel more powerful in terms of writing, I don’t feel myself missing a keyboard when using it.

Personally, I think it’ll come down to how many people actually buy this tablet to see what Nokia takes from this commercial. I have used Windows 8 tablets and – my Microsoft bias aside – I was not fond of the experience. The Windows desktop is just not made for touch, and reading on these types of tablets is just awkward due to the 16:9 display ratio. Have you ever tried reading a book on one of those things? I would much rather pull out my iPad mini with Retina display to read instead of having to use what essentially is a wannabe laptop.

What do you think? Are you a fan of Windows 8? Do you think Nokia chose the right things to highlight here? Let us know in the comments, or tweet me @TiP_Kyle.


Via: 9to5Mac, WPCentral

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  • AmberMoran

    The commercial itself is pretty stupid but i do like windows 8 tablets over ipads because they are portable computers while ipads are just oversize iPhone. I already have an iPhone, i don’t need a tablet that does pretty much the same if not less than my phone.

  • I’ve gotten a full day of use out of my iPad and still had power left. I was mostly using Penultimate for note taking through most of the day and it almost lasted two days under that workload. This ad is misleading when it comes to battery life. The only way it is accurate is if the male character is incompetent with technology and doesn’t know the concept of charging something.