As many of you know, or should know, Apple released two new iPhones this year: the iPhone 5s and the iPhone 5c. Well, after sitting down with Apple CEO Tim Cook and CFO Peter Oppenheimer, Morgan Stanley Apple watcher Katy Huberty feels that this is just the beginning of such a trend, and that we could even see two iPhone refreshes per year. Two refreshes per year? Sounds insane, but Apple has done it before, if you’ll recall the iPad 3 and iPad 4 launches both happening in early and late 2012, respectively.
Apple has been showing an obvious shift of attention in the latter months from its previous focus on iPods to the new focus of iPhones and even iPads. The September event, which in many years prior has been focused on refreshing the iPod lineup (which didn’t see any significant updates in 2013 thus far) is now dedicated to refreshing the ever popular iPhone handset, which this year turned out to be 2 new devices, not just one.
Huberty also said that the California based company will be turning more to services in order to generate revenue, stating that Apple’s Touch ID hardware could be a great outlet for new profit generating services dealing with users and users iTunes accounts (many of which have credit or debit cards connected). Apple will need to look for more ways to generate revenue, and in turn profit, as it recently made its entire suite of iWork and iLife applications completely free with the purchase of any new iOS or Mac, also making OS X Mavericks free for anyone. That was bold move by Apple in a market where operating system updates can go for $199 (looking at you, Microsoft). It will be interesting to see if Apple really decides to implement a 2 a year device upgrade, as I think it’s doubtful, but maybe that’d shut up the Android enthusiasts who claim Apple doesn’t innovate fast enough anymore.
What do you think? Would you be okay with two iPhones a year? Let us know in the comments, or tweet me @TiP_Kyle.