We already know the latest iPhone launch was the biggest to date. Selling 9 million phones in the opening weekend of sales, Apple’s has continued to grow sales year on year. What’s even more impressive is just how many consumers are remaining loyal, but also, how many Android users are switching.
Last year, around 16% of iPhone buyers on launch weekend switching from Google’s mobile OS. This year, that number has increased. Over 20% of iPhone buyers had previously owned Android phones. More people also bought an iPhone as their first ever mobile this September too. In fact, the only categories of switchers that shrank were those switching from BlackBerry, “other” and “basic phone”.
Apple’s loyal base continues to grow too as over 60% of iPhone buyers had owned one as their previous device. And just in case you’re wondering how many iPhone users are switching, and going in the opposite direction, the chart below depicts where Samsung buyers are switching from. Unsurprisingly, less than 10% are moving from iOS to Samsung’s devices. The vast majority (over 40%) are Android users already, but a huge chunk are moving from a basic phone up to a Samsung smartphone.
Seeing such a huge number of people switching from basic phones further proves that most of Samsung’s sales are – in fact – lower end smartphones and not the high-end devices of similar value to the iPhone. We read a report stating just that not long ago.