Google chairman Eric Schmidt really wants you to ditch your iPhone for an Android phone this Christmas. So much so that he has taken to Google+ (unsurprisingly) to write publish a 900-word how-to guide.
The guide, titled “Eric’s Guide: Converting to Android from iPhone”, states how iPhone users are ripe for conversion to his own company’s smartphone platform.
Here’s an excerpt from the guide:
Many of my iPhone friends are converting to Android. The latest high-end phones from Samsung (Galaxy S4), Motorola (Verizon Droid Ultra) and the Nexus 5 (for AT&T, Sprint, T-Mobile) have better screens, are faster, and have a much more intuitive interface. They are a great Christmas present to an iPhone user!
Here are the steps I recommend to make this switch. Like the people who moved from PCs to Macs and never switched back, you will switch from iPhone to Android and never switch back as everything will be in the cloud, backed up, and there are so many choices for you. 80% of the world, in the latest surveys, agrees on Android.
While the guide continues on with some probably quite useful advice for people actually making the switch, Schmidt chooses to make some interesting hardware comparisons here.
Firstly, he is highlighting only the “high-end” devices. These are not the devices that fill the majority of the 80% market share he says Android holds. Instead, many of these devices are low-end, cheap phones running old versions of Android that carriers give away for free on low-cost contracts.
Secondly, the comparisons he makes are not that accurate all. While “better screens” and “more intuitive interface” are perhaps subjective statements (ones which Schmidt will obviously make in favor of Android devices), saying these phones are “faster” is just false. The A7 chip in the iPhone 5s has outperformed the competition in benchmarking tests except, you know, when the competition falsely inflates their results.
Then, the comparison to those making the switch from Windows PCs to Macs seems a little out of place. It is not only paying clear a compliment to Apple’s laptop and desktop products (presumably in hardware and software) but is actually a bad analogy in terms of mobile market share – if there was a Windows of the mobile market it would be Android, so the comparison doesn’t really work.
Regardless of whether you agree with Schmidt or find the guide useful, it’s certainly an interesting marketing move heading into the holidays.
Will you be buying your iPhone using friends an Android phone this Christmas?