There’s a headline Gene Munster would hate to see! According to the director of DisplaySearch‘s North American TV research division, production and development of the Apple HDTV set (commonly referred to as “iTV”) has been paused, while the company focusses on wearables.
Paul Gagnon writes:
“According to sources in the TV supply chain, it appears that Apple’s long-rumored TV plans, which were far from concrete anyway, have been put on hold again, possibly to be replaced by a rollout of wearable devices.Although many financial and industry analysts have been speculating about Apple’s entrance into the TV business via an actual TV (instead of the Apple TV “hobby” set-top-box) for years, during the last year the rumor-mill has shifted into high gear about a 2014 introduction.”
Over the past couple of years, brands like Fitbit, Nike Fuel Band and Pebble have all made a name for themselves on the wearable technology scene. But there’s still a feeling that no one has really “cracked” it. Before its launch, the Galaxy Gear was rumored to be Samsung’s attempt to get there before Apple, but judging from early reviews, Cupertino really doesn’t have anything to worry about. So it’s clear that there’s an opportunity for someone to come in and create a device that everyone will want and will grow in popularity, making the wearable tech scene much more than just a trendy geek fad.
TV on the other hand is a much trickier proposition. How do you change a market, or revolutionize a product that everyone’s had in their homes for 60 years already? Especially one that’s so tightly controlled by the cable providers. We know Apple’s ethos is to “make a dent in the universe”, and with tablets, smartphones and MP3 players, there was a clear opportunity to kick start the next evolutionary stage in development. With TV, I can’t see a clear-cut way to do that. Maybe Apple has something planned that’s completely different to anything we’re used to. We know the company is interested, but for now, it does make more sense to focus on the wearables. It’s a young enough market for Apple to do what it does best, and show everyone else how it should be approached.
Via: DisplaySearch Blog