Amazon takes aim at iPad’s lack of daylight visibility in new Kindle Paperwhite ad

We’re used to seeing companies aim swipes at each other through advertising. And in possibly one of the best examples of how to do it, the new Kindle Paperwhite TV spot shows its benefits vs. an iPad for reading outdoors, in daylight. As an advert, it’s far classier and much less “clutching at straws” than the Microsoft tablet ads of recent times.

In my review of the iPad Air, the only downside of the display (I found) was in daylight. Light reflects of the screen so much that you can barely tell what’s on there some times. It’s why the Kindle Paperwhite is such an attractive option for people who like to read books on the go.

I’m always tempted to get a Kindle just for reading alone. Then I remember, I spend all day reading and writing as my job. The last thing I want to do when I’m relaxing is read some more. Do you own an iPad and a Kindle, or do you just make do with the iPad for reading and keep it indoors?

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  • Cj powers

    The Kindle, can’t do that much it’s a joke.

  • jabombardier

    I make do with my iPad and never take it out to read in outdoor settings. Bird poo is frightening.

  • Jack Hickman

    Well, if I put my brightness setting at it’s lowest, I wouldn’t be able to see my screen either. Very misleading.

  • Residentsteve

    Who reads books any more I’ve not in over 10 years, kindle sucks anyway.
    Todays iPhone please for the love of god turn off that bloody auto App Store boot every time I look at the site I don’t mind ads but I don’t want to buy some bloody silly pointless app game.

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