Beats, the company famous for Beats by Dre headphones, has announced that it will be launching a music streaming service appropriately named “Beats Music.” It will be accessible from the web, and iOS as well as Android apps are in the pipeline as well for those that will look to take their music listening mobile. Beats will be joining the group that includes Spotify, iTunes Radio, Rdio, Pandora and more in the suddenly booming streaming music industry. It seems not as many people are buying music as much as they are simply streaming it nowadays (I personally have given in and am a Spotify Premium subscriber).
The big push behind Beats Music that it is saying will make the service “different” is by learning more about the user and being able to better curate music to that particular person’s interests. Other companies, such as Rdio and Spotify, have begun doing similar things, but maybe this will take that idea to a whole new level. COO Luke Wood said this, “We’re talking about real depth of personalization and knowing who I am, who you are, what we’re listening to, what we like, what we’ve listened to before and then offering up music that is highly relevant to our taste profile.” For the sake of Beats, I hope this isn’t just another streaming service, as competition is always good and gets creativity flowing throughout the market. While I don’t see myself using this, as I’m a Spotify user, I definitely could see this being for some people depending on costs, etc.
What do you think? Are you interested in Beats Music? Do you think you will use it? Let us know in the comments, or tweet me @TiP_Kyle.