Blackberry has been riding a rollercoaster over the past few years. Well, actually its been pretty much a straight drop down. Even with the struggles to keep users in the times where iOS and Android are dominating, and with the fairly unsuccessful launch of Blackberry OS 10 (which was supposed to be the platform’s savior), the company has still managed to create a wildly popular messaging app.
Even though users had to wait while the company worked out kinks after a premature posting of the Android version of the app, many still jumped on the opportunity to download the iOS and Android versions of Blackberry’s best feature. The messaging app has been downloaded an incredible 10 million times in just 24 hours. Even though I’ve never owned a single Blackberry device in my life, I was still quick to jump on the BBM bandwagon and download it as soon as it was released. I can’t even begin to imagine how much more successful it could have been if Blackberry had launched the app a few years ago, when Blackberry devices were still used.
Although it may seem like a fresh breath of life to Blackberry, it is unlikely that the success of BBM will do much for the struggling company. Without hardware sales, and with a free app, there’s not much room for improvement for the company. Have you taken the plunge and downloaded BBM? Do you plan on using it over other competitors such as What’s App, Kik, and others? Leave your thoughts below, or tweet me @TiP_Griffin.