Apple doesn’t want developers advertising with the gold iPhone 5s

Screen Shot 2013-10-31 at 12.33.27 PMApple has always had some fairly strict marketing rules when it comes to using images of Apple’s mobile devices such as the iPhone, iPad, and iPod touch. Well, it recently got a little less strict when it finally opened up white glass devices to the marketing world, however there are still a few notable absences from the official Apple App Store Marketing Guidelines. Most notably, the iPhone 5s in gold is not named as one of the permitted devices, with only the space grey and silver renditions being explicitly mentioned. Apple has been showing off the gold iPhone 5s a lot on its own (you know what commercial I’m talking about), so maybe it wants to keep that proprietary. No one knows why for sure.

Screen Shot 2013-10-31 at 12.31.05 PM

As you can see above, section 3.2 of the App Store Marketing Guidelines says the following:

Feature only the most current Apple products in the following finishes or colors: iPhone 5s in silver or space gray, iPhone 5c in white or blue, iPad Air in silver or space gray, and iPad mini in silver or space gray.

As you can see the gold iPhone 5s isn’t the only left out device configuration, with the green, yellow, and pink iPhone 5c choices also missing. It is unclear exactly why Apple has chosen these devices to be left out of the developer guidelines, and it is unclear whether or not they will ever been added tot he group. Another possibility that is being thrown around by a few people for the reasoning of the iPhone 5s’s absence is the weak supply of devices, as it is still hard to find in some places.

What do you think? Should Apple just let developers use any color of the devices? Glad it at least is allowing white devices now? Let us know in the comments, or tweet me @TiP_Kyle.


Via: AppAdvice, Apple


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