For a while now, Apple has been fighting to use the name “iPhone” in Brazil, only to have been told it couldn’t by a Brazilian court last year in 2012. However, following Apple’s appeal, a court now found that because Apple’s iPhone name is “world renown,” it isn’t fair to allow IGB Electronica’s Android-powered “Gradient IPHONE” be the only device to use the name, instead saying that the two will have to share it. Another of the arguments is that IGB Electronica’s device is simply a contraction of “internet” and “phone” to get the name, whereas Apple has established the name as a product that falls in line with its other set of “i” products, including iPad, iPod, and iMac.
IGB Electronica plans on appealing this, just as Apple did, in hopes that it will be given back the sole rights to use the name. The iPhone isn’t the only device that has had issues in the past in Brazil. If you’ll recall, the iPad 3 also became the target of a lawsuit which claimed that it was made “intentionally obsolete” after the introduction of the iPad 4. The claim was made that the technology found in iPad 4 was available to Apple at the time of the iPad 3’s launch, meaning that it should have been able to release it instead of releasing the iPad 3.
What do you think? Should Apple be allowed to use the iPhone name? Or should IGB Electronica have sole use? Let us know in the comments, or tweet me @TiP_Kyle.