While the launch of iOS 7 tomorrow and the new iPhone 5s and 5c are all the talk right now ahead of their launches, there is one Apple service that hasn’t received quite as much attention as the others: iTunes Radio. While the service is technically part of iOS 7, it will be available on computers too, and Apple is hoping to take market share away from already existing online radio services such as Pandora. In order to do so, the app has to be able to choose songs based off genres and do it well, and it looks like the Cupertino company is looking to perfect its new service.
Tim Cook and Co. is reportedly hiring “genre experts” that will be responsible for choosing which songs should be on iTunes Radio, especially when it comes to alternative, Latin, and metal genres. These experts would program genre specific stations for the new service, and by relying on humans to do some programming, Apple is hoping to make its stations more appealing than Pandora, which uses all computer algorithms to determine which songs fit in each genre.
I hope that iTunes Radio becomes successful and brings some more competition to the market for Pandora. Even if iTunes Radio isn’t better, it will force Pandora to improve its already good service. It’s a win-win situation for both companies. Will you switch to iTunes Radio when it’s launched, or will you stay loyal to Pandora or another online radio service?