This past Friday was iPhone launch day, but apparently it was also “rankings freeze” day over at Apple, as it froze the App Store rankings for 8 hours, and things still have not quite gone back to normal according to TechCrunch. There is also the possibility that the reason Apple did this was not simply as a plan, but because of the overwhelming number of people accessing Apple servers starting on Wednesday, September 18th with the release of iOS 7, and the setting up of new devices on Friday. Reports have it that Apple engineers had to work over 24 hours in order to fix problems that were occurring. Many users complained of iOS 7 activation issues and install failures do to the struggling servers.
Another proposed reason for the freeze is that Apple was preparing, or avoiding, manipulation of the rankings through price changes, etc. The same thing usually happens around holidays, especially Christmas. Apple has always been known to do so around holidays, but never has it done it for an iOS release or iPhone release. The insane amount of numbers must have had something to do with this, seeing as there were over 9 million iPhone sales and 200 million iOS 7 installations between Wednesday and today. If you are noticing some interesting ranking numbers on the App Store, this is most likely the root of the problem.
What do you think? Have you noticed ranking changes? Wondering what the reason was? Let us know in the comments, or tweet me @TiP_Kyle.