iTunes Radio is expected to be one of the biggest non-hardware features to launch from Apple this Fall. The new feature is expected to compete with the likes of Pandora and Spotify Radio. While the new internet radio service sure does have some big shoes to fill, it looks as if companies are expecting the service to be the next big thing.
According to a report today by AdAge, iTunes Radio has attracted big named companies such as McDonalds, Pepsi, Procter & Gamble, and Nissan. It is also expected that the Cupertino company could add one or two more big companies before launch. These ads are not only important in showing the expectations for the new service, but it also means that Apple could be making a lot of money from iTunes Radio. The deals with companies are expected to be upwards of tens of millions of dollars for some, with a minimum $1 million buy in. It is also rumored that some contracts with these companies could extend up to one year.
In addition to signing on to advertise through the new streaming music radio service, companies have also secured an exclusive deal within their respective industries until next year. This means that Coca-Cola cannot advertise with iTunes Radio until January of next year, and this is the same for each other industry.
iTunes Radio will launch this fall along with iOS 7. The service will also be available on both Macs and PCs through the new iTunes 11.1. It is also available now for developers running iOS 7 beta, as well as iTunes 11.1 beta. Will you switch to iTunes Radio from Pandora, or your current radio streaming service, or will you stick with what you’re already using? Drop a comment below and tell us if you plan on using Apple’s iTunes Radio.