iTunes Festival App – First Looks on Apple TV [VID]

With iTunes’ famous festival kicking off on September 1st, Apple updated the Apple TV with the bespoke iTunes Festival app which gives access to the entire 30 day schedule, as well as photos from previous year’s events and this year’s trailer. The channel on Apple TV is very much as you’d expect it to be. It’s simple to navigate, and graphic-led.

In this video Cam takes you through a quick tour of the app’s user interface and design to give you an idea as to what you can expect from iTunes Festival 2013. I mean, why go get soaked in a muddy field and beaten up in a mosh-pit when you can sit on your couch each night for 30 days and drink a hot cup of tea in the comfort of your own home?

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