This has been something talked about ever since the “war” between iOS and Android got started: who spends more on apps? Well, consistently these have shown the same thing over and over again; iPhone users spend more on apps than Android users. However, in both cases, more and more users are beginning to download the ever-increasing amount of free applications, and as you can see in the chart above the amount of free apps are a growing majority. According to Flurry, the company behind the report, is saying that iPhone users are paying around $0.19 per app, while Android users are paying a mere $0.06 per app. Something interesting found, however, is that iPad users pay an average of $0.50 per app, being the ones most willing to pay for software.
The App Store has always been the place developers go to when they are looking for profit, as it has increasingly been identified by developers as the most profitable operating system to develop for. A reason many apps are beginning to go free, however, is with the trend of applications going to the “freemium” structure. What this means is that apps are “sold” in the App Store for free, but offer add-ons and more through the application with the use of in-app purchases. This could be a large reason for the lowering of average prices that mobile users are willing to pay for applications.
What do you think? Do you pay for apps, or prefer free ones? What is the most you’ve paid for an app? Let us know in the comments, or tweet me @TiP_Kyle.