Last year, you may remember Bob Mansfield retiring as SVP. But then, he mysteriously came back. Many stated that it was mostly due to Apple’s relationship with Scott Forstall, the former SVP of iOS. Forstall regularly clashed with other execs, including Mansfield. Having discovered Forstall was leaving, Mansfield ‘came back’ and decided to un-retire.
Today, the tale takes another highly intriguing twist.
Bob Mansfield disappeared from Apple’s executive team profile page with no explanation as to what he was doing and where he was going (oddly enough, he’s still on the UK page). Thankfully, Reuters’ Poornima Gupta got confirmation that Mansfield is still at Apple and will be working on special projects and reporting only to Tim Cook. Sounds pretty cool, right?
“Bob is no longer going to be on Apple’s executive team, but will remain at Apple working on special projects reporting to Tim [Cook],”
In the past, the only person to have the privilege of reporting only to the CEO was/is Jony Ive, Apple’s design guru who – with the motivation from Steve Jobs – saved the company with the original, colorful, translucent iMacs at the turn of the new millennium.
Of course, my intrigue could be left entirely unsatisfied, with this being the first step back in to Bob Mansfield’s (second) retirement. I guess we’ll find out soon.