Well, this is an interesting turn of events. According to Naver, Quality Insights has released some new customer satisfaction survey results in Samsung’s home country, South Korea. Who was atop the list, however, is the somewhat surprising part simply because of what company is housed there. Apple took the number 1 spot for customer satisfaction out of a survey of 44,168 smartphone owners in the country. They were asked to rate the smartphones performance and the manufacturer’s customer service over a period of one year.
After-sale customer service was rated highest for the Cupertino based company, sitting at 52%, beating out home grown Samsung’s 50% and the other South Korea native, LG’s rating of 46%. The survey indicated that Apple customers were the least likely to have to send their devices in for repair, but when they did, they were also rated with being the shortest amount of time it took to receive the repaired devices back. This isn’t the only customer satisfaction survey that the iPhone sits at the top of, however, winning the J.D. Power and Associates customer satisfaction award 9 times in a row. At many Apple press events, it points out that customer satisfaction is one of its strongest points, and a point that it is very proud to boast about.
Reading this, I find no surprise that Apple was able to pull this off. Though Apple may not always succeed in taking home the biggest sales numbers, that isn’t what it strives for. Apple takes pride in the fact that customers love using its devices, and that’s what the new ad campaign really focuses on. Yes, Apple is still a business and is going to try and sell as many devices as it can, but it wants to sell those devices not so much for the fact of selling devices, but because it, and its employees, truly believe that the devices it sells can enrich the people’s lives that each device touches.
What do you think? Does this surprise you? Wonder how Samsung feels about Apple taking this on its home turf? Let us know in the comments, or tweet me @TiP_Kyle.