Jony Ive has title simplified, now just “Senior Vice President, Design”


Jony Ive is best known for his simple yet beautiful design. The man behind many of Apple’s most beautiful hardware designs, such as the iPhone and iPad, Ive has long been known as Apple’s Senior Vice President of Industrial Design. However, the company, to better suit his style (and more likely because he is now the designer of iOS software), has decided to give his title a minimalistic makeover. Ive is now simply known as the SVP of design, dropping the “industrial” title due to his recent journey into the world of designing software for the Cupertino company.

Ive’s new iOS 7 was shown off last week as the first major face-lift to the operating system since its inception in 2007. He is widely known for his minimalistic, simple, and flat designs that are often praised for their materials and beauty. Below is an excerpt from his bio posted on Apple’s website.

London-born designer Jonathan Ive is Apple’s senior vice president of Design, reporting to CEO Tim Cook. Since 1996, he has been responsible for leading a design team widely regarded as one of the world’s best. As the driving force behind the look and feel of Apple’s innovative products, Jony also provides leadership and direction for Human Interface (HI) software teams across the company.

Recognized with numerous design awards, Apple products are featured in the permanent collections of museums worldwide, including MoMA in New York and the Pompidou in Paris.

Source: 9to5Mac

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