Figures released today are showing that Apple’s iPhone shipments in Europe have dropped by 5% in the last year.
In Q1 of 2012 Apple’s share was around 25%, this has fallen to 20% in Q1 of 2013. Apple’s decreased share isn’t reflective of a receding European market, which actually grew by 12 percent. The figures are based on shipments, so in terms of real world share these figures aren’t too alarming. The figures don’t actually represent real world sales, and it may very well be the case that those figures actually tell a different story.
Continuing with the shipment figures, Samsung still holds the number one spot, with shipment increasing 1.8 million units. Even Sony saw growth in Europe over the last year.
Waning shipments in the first quarter of 2013 is most likely reflective of the expected slow down following the release of the iPhone 5. However, the trend of growth in competitors coupled with stagnating Apple growth is a worrying sign. It may well be the case that the swathe and variety of powerful Android devices are simply overpowering Apple’s iPhone.
Via: 9to5 Mac