At a Facebook event on Thursday afternoon, Instagram announced a brand new update to directly compete with Twitter’s Vine video sharing service. Instagram video will allow its users to record 15 seconds worth of video, add filters (of course) and share them with their followers using an updated Instagram app. Instead of releasing a new app, the pre-existing program has been updated to include a new video capture button. Like Vine, the 15 second-long video can be composed of multiple clips, and can be paused and resumed at any time.
Also of note is the fact that Instagram has teamed up with 13 different artists to create a brand new set of custom filters especially for the video capturing tool.
From the App Store description:
What’s New in Version 4.0.0
Video on Instagram!
We’re excited to introduce Video on Instagram and bring you a new way to share your stories.
When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera.
We added world-class image stabilization so you can take beautiful videos even when you’re walking or moving fast!
We also added 13 new filters that we built specifically for video. Say hello to Stinson, Vesper, Dogpatch and many more.
When you post a video, you’ll also be able to select your favorite scene from what you’ve recorded as your cover frame so your videos are beautiful even when they’re not playing.
Instagram videos will also be viewable using its online presence at Instagram.com and will surely make Vine seem more than a little redundant. Having both photos and videos in one app and on a social network created specifically for watching and sharing photographic art is too convenient. I’m sure Instagram already knew that. It will be interesting to see how Vine/Twitter reacts to this announcement and if engagement figures drop as millions of hipsters flock to add filters to their videos.
The app is available to download now for free from the App Store. If you already have it, you can update it now. It’s compatible with all iPhones and iPod touch devices running iOS 5.0 or later.