If there’s one particular group of people I aim my frustration and disbelief at often it’s analysts and investors. And, there’s yet more evidence that when it comes to expectations from Apple, they got it completely wrong again, and it’s affected Apple’s stock market value.
Since January we’ve been reading and dismissing rumors of crazy rumors like the iRing-controlled Apple TV, June/July release of iPads and iPhones and the ever present mythical iWatch. Anyone who knows Apple will know that – although the company may well be working on them – there was never any real evidence (leaked parts etc) that they were anywhere near ready for launch. So, when Apple announces its biggest and most exciting version of iOS to date and AAPL stock goes down, you’ve got to ask where the problem lies.
The most telling quote is from Brian Collelo, analyst from Morningstar:
Investors would be much more excited if there was a new Apple TV or an Apple iWatch. I am sure some investors out there were hoping for a different iPhone product or an iPad announcement.
So, investors were expecting or – at least – wanting Cupertino to casually enter a brand new product category and release it during an event which over the past couple of years has become purely focussed on software and not hardware.
Since Monday, AAPL share price has dropped 1%. I guess one good thing is that Apple – although frustrated by it – don’t live to please investors or the stock market. So we can be sure of one thing: If/when Apple releases an iWatch or a TV, it’ll have been worked on and perfected for years before it arrives. It won’t be rushed to market just to make Wall Street happy.
Cue the “Apple is doomed” articles…